Marketing. The Tools of the Trade. The Book
— Contributor of two essays on marketing for book based on successful workshop series for not-for-profit marketers.
National Arts Marketing Project, Washington, D.C.
— Developed curricula for workshop series “Marketing. The Tools of the Trade.” for Cultural Alliance of Greater Washington; moderated all workshops in the series;
— Developed and presented day-long workshop “Building Big Audiences Without Big Bucks” (solo presentation)
Montana Shakespeare In The Parks, Bozeman, Mont.
— Re-hired annually for thirteen consecutive seasons to provide articles and informational materials to assist marketing efforts for professional regional touring company.
American Express/Americans for the Arts, New York, N.Y.
— Grant review panelist for nationwide arts marketing granting program for regional theatres.
Maryland Opera Studio, University of Maryland School of Music, College Park, Md.
— Wrote and designed new recruitment brochure for graduate programs.
Arts & Humanities Alumni Association, University of Maryland, College Park, Md.
— Wrote and designed key publications for annual alumni/student networking event.
Gay Men’s Chorus of Washington, Washington, D.C.
— Development of marketing and audience development strategic plan; facilitation of annual Board retreat; ongoing consultation for audience development initiatives.
ChorusAmerica, Washington, D.C.
— Developed and presented day-long marketing workshop for national conference.
National Conservatory of the Dramatic Arts, Washington, D.C.
— Developed new media program to augment marketing and recruitment efforts and to showcase students for prospective employers.
Hope For Humanity, Silver Spring, Md.
— Created two audio series — one for adults, one for elementary school children — focusing on organization’s humanitarian outreach efforts in South Africa.
Olney Theatre Center for the Arts, Olney, Md.
— Created strategic work plan for opening new performance space.
Washington National Opera, Washington, D.C.
— Developed new media program to augment marketing for return single ticket buyers.