Chanticleer Productions, LLP
2005 — 2014
Provided consultant services on an ad hoc basis in marketing, promotions, strategic planning and confidential communications auditing to a variety of organizations. Served on national panels evaluating marketing plans. Sought-after speaker for classes, workshops and conferences.
Developed and implemented new media infrastructure for producing, designing, writing, editing, syndicating and hosting podcasts.
Produced, wrote, edited and narrated audio programs for a diverse group of clients ranging from international humanitarian organizations to some of the nation’s most prestigious arts and educational institutions as well as small businesses.
Developed key strategies in new media development — including content and story development, placement, length and style — to organizations seeking essential value-added services to enhance their audience development and advancement efforts.
Head of Institutional Development
Baltimore Shakespeare Festival
Member of senior management team (C-Level) and oversaw development and implementation of multi-modal audience development and strategic planning models for growing non-profit professional theatre and educational organization (AEA SPT).
Designed and managed editorial content for both print and organizational website while developing “best practices” approach for performing arts organizations to integrate multimedia elements into marketing strategies.
Projected, conceived, and met all income goals for both performance and education arms of the organization. Researched, developed, designed, and oversaw multiple stand-alone and overlapping promotional campaigns and events each year on a per program and seasonal basis.
Other affiliations: Management consultant (2003), Board member (2005-07).
Director of Marketing & Public Relations
Round House Theatre
Served as charter member of organization’s innovative senior management team, providing senior management oversight of operations and long and short-range strategic plans during period of extensive and rapid expansion for large, non-profit, award-winning professional theatre (LORT D LOA).
Planned, oversaw and supervised all editorial content for extensive information-based marketing campaigns for each production/season/school term.
Developed and supervised all marketing, promotional and audience development plans for successful opening of two new performance venues and new facilities for education and outreach operations. Developed all supporting materials — print and multimedia — for multi-million dollar capital campaign.
C-Level manager responsible for all aspects of development, implementation, and oversight of all marketing, public relations, promotions, audience development, sales and internal communication activities, including all box office and front-of-house operations.
Projected, conceived and met all earned income goals for the organization; approximately 60 percent of total (FY03) budget. Quadrupled subscription audience (700 percent increase in revenue) while renewing more than 80 percent yearly, the nation’s highest continuous subscription renewal rate; increased single ticket sales by more than 300 percent; grew education program revenues 200 percent.
Supervised nine full-time direct reports, seven part-time reports, two post-baccalaureate apprentices and more than 400 volunteers.