Public Relations Director
Corporation Against Drug Abuse (CADA), Washington, D.C.
Developed and implemented all communications and public relations strategies for business-based non-profit organization dedicated to substance abuse prevention in the workplace and in schools. Worked extensively with Fortune 500 business leaders and government officials at national, state, and local levels to develop targeted strategies for information dissemination. Wrote and produced annual CADA Awards gala promotional and fundraising events at venues such as the Kennedy Center.
Marketing Consultant (partial client list):
National Arts Marketing Project, Cultural Alliance of Greater Washington, D.C.
— Develop curricula for workshop series “Marketing. The Tools of the Trade.” Moderate all workshops in the series;
— Develop and present daylong workshop “Building Big Audiences Without Big Bucks;”
—Marketing. The Tools of the Trade. The Book. Contributed two essays on marketing for book based on successful workshop series.
Montana Shakespeare In The Parks, Bozeman, Mont.
— Re-hired annually for 13 consecutive seasons to provide articles and informational materials to augment marketing efforts for professional regional touring company.
American Express/Americans for the Arts, New York, N.Y.
— Grant review panelist for nationwide arts marketing granting program for theatre.
Maryland Opera Studio, University of Maryland School of Music, College Park, Md.
— Write and design new recruitment and sales brochure for graduate programs.
Arts & Humanities Alumni Association, University of Maryland, College Park, Md.
—Write and design key publications for annual alumni/student networking event.
Gay Men’s Chorus of Washington, Washington, D.C.
— Development of marketing and audience development strategic plan;
—Facilitated of annual Board of Directors retreat;
—Ongoing consultant for audience development initiatives.
ChorusAmerica, Washington, D.C.
— Develop and present daylong marketing workshop for organization’s national conference.
Olney Theatre Center for the Arts, Olney, Md.
—Create strategic marketing work plan for opening new performance space.
New Wave Singers, Baltimore, Md.
—Conduct communications audit and design audience development strategies.
Baltimore Shakespeare Festival, Baltimore, Md.
—Developed comprehensive audience development plan. After plan approval, joined organization full-time as Head of Institutional Development to implement plan.
Advisory Board Member, Clark Hulings Fund for Visual Artists
Vice-President & Board Member, League of Washington Theatres
Nominator (four terms), Helen Hayes Awards (maximum service)
Board Member, Baltimore Shakespeare Festival
Advisory Board Member, Teaching Artists in Maryland
B.S., Communications Media, Appalachian State University
Gold Award, Pride of CASE V, Excellence in News Writing
Silver Award, Pride of CASE V, Exline Award for Best Practices in Communications
Selected Professional Development
-Institute for Creative Leadership, Richmond, Ind.
-CASE Annual Conference for Publications Professionals: “New Media, Timeless Qualities,” discussion panel chair: “Managing Redesign,” San Francisco
-Public Relations Society of America, “Double Click to Connect,” Indianapolis
-Council of Independent Colleges, “Obtaining National Publicity,” Baltimore
-Keith Moore & Associates, “Obtaining National Publicity,” Baltimore
-University of Vermont, “Legal Issues in Higher Education,” Burlington, Vt.
-Noel-Levitz, “The Mobile Expectations of College-Bound Students”
-Noel-Levitz, “The E-Expectations of College-Bound Students”
-CASE, “Effective Use of Social Media for Student Recruitment”
-CASE Institute for Senior Communications and Marketing Professionals:
“Social Media That Gets Results;”
“Telling Our Story in the Digital Age;”
“Leading in the New Communications World”